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Juntos Pela Vida – Rede Vida

Juntos Pela Vida – Rede Vida

TIPO
E-commerce, Trabalhos realizados

Para viabilizar o projeto Juntos Pela Vida, da Rede Vida, foram desenvolvidas diversas iniciativas iniciando pelo site do projeto. Nele são apresentadas as principais ações sociais realizadas pelo INBRAC, instituto responsável pela manutenção do canal de televisão. Pelo site é possível interagir com a programação, registrando seus votos para entes querido através de pedidos de missas, velas e mensagens aos padres e apresentadores. Também é possível fazer um cadastro e se tornar um Benfeitor Pela Vida com doações mensais ou pontuais via boleto bancário ou cartão de crédito. Todas as ações são mapeadas em réguas de relacionamento integradas ao CRM Sales Force e as doações processadas utilizando o iugu. Para a equipe administrativa e call center também foi criada uma interface especial para que os pedidos de doação feitos por telefone sejam registrados.

No primeiro ano de projeto o total de doadores ativos cresceu mais de 380%, trazendo mais recursos para sustentação e ampliação das ações sociais.

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